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Insights, tips, and trends on enterprise loyalty program strategy, member engagement, and digital marketing — from our team of experts.

Apr 163 min read

Fireworks Digital Powers Gurney Paragon Mall’s Super App, Transforming Mixed-Use Living into a Connected Ecosystem

March 2026 — The launch of the GPM Super App marks a significant step forward in the evolution of mixed-use developments, transforming Gurney Paragon Mall into a fully connected digital ecosystem that seamlessly integrates residential living, retail engagement, and loyalty experiences. Launched on 27 March 2026, the platform redefines how residents and shoppers interact with the mall—bringing everyday living and lifestyle engagement into a single unified digital environment

Apr 132 min read

Fireworks Digital Drives Tropicana’s T360 Super App Expansion Towards 1 Million Users

PETALING JAYA, Malaysia — April 2026 — Tropicana Corporation Berhad is advancing its digital ecosystem strategy through the expansion of T360, its integrated lifestyle and property super app, with a target of reaching one million users within the next three years. T360 is designed as a unified platform that connects property, hospitality, retail, and lifestyle services into a single digital experience—serving homeowners, tenants, investors, travellers, and the wider community

Jan 233 min read

Transforming Member Engagement: The Best Loyalty Programme in Malaysia

In Malaysia, member-based organisations are increasingly turning to digital platforms. They aim to improve engagement, accessibility, and long-term value. A modern loyalty programme Malaysia goes beyond points and discounts. It integrates payments, memberships, privileges, and digital services into one seamless ecosystem. Koperasi Polis DiRaja Malaysia (KPDRM) represents this shift. They have introduced a digital platform designed to support member welfare, daily transactions

Oct 3, 20251 min read

How MOG Turned Shoppers into Loyal Fans

Client MOG Group – A leading optical retail chain in Malaysia. Challenge MOG wanted to create a loyalty program that went beyond simple...

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